This blog is about people hate marketing. I realized that people label lots of negative adjectives related to the term “Marketing” than positive ones. Why? Let’s discuss it! Problem When thinking about marketing, do you think people are more likely to think about fun and engaging ads from big brands, or more about boring and …
As I embark on my journey to find a job, it seems that 9 out of 10 marketing job postings require digital marketing skills. Traditional marketing methods like printing, broadcasting, and cold calling are simply not as effective in reaching modern audiences. Launching a new marketing campaign and blowing your entire budget on billboards, posters, …
One important lesson that I learned from my Sales and Negotiation course is that we should “put the reason before the answer”. If you want someone to listen and understand you, give them interests and justification first before conclusions or proposal. Being a marketer is, somewhat like being a negotiator. We negotiate with our customers, …
Yes, it’s true. Many marketers lied because lying was effective. Millions of women pour money into cosmetics when manufacturers misleadingly exaggerated about their products have unique features that can “fix” women’ look and make them younger and prettier. Bottle water companies in developed countries were lying that their products are purer than tap water and …