Communication Coordinator at Sun Bright Communication

Oct 2022 – May 2023

• Developed and executed a comprehensive communication plan resulting in a 22% increase in online engagement and a 15% growth in website traffic over six months.
• Maintained event websites, ensuring up-to-date information and user-friendly experiences for potential attendees.
• Fostered strong relationships with provincial teams and community partners, leading to a 20% increase in collaborative -initiatives.

Marketing Coordinator at NovaLand Group

Jun 2020 – Jul 2021

• Managed NovaLand Group’s social media communities of 100,000+ followers by leveraging platforms like Hootsuite and Canva to create engaging posts, stories, and landing pages.
• Brainstormed and executed successful social media campaigns using Meta Ads, Shopify and Google Analytics to build brand awareness, drive traffic, and generate sales.
• Regularly monitored emerging marketing trends and submitted reports to senior-level management to gain a competitive advantage.

Marketing Intern at Wynn Real Estate

Feb 2020 – Jun 2020

• Identified target segments with consideration of various segment attractiveness factors, and established buyer persona and customer journey map.
• Leveraged various digital marketing tools, including Google Ads and Google Analytics, to evaluate website performance, optimize campaigns, and boost website traffic, resulting in a 14% increase in lead generation.
• Plan and develop content for use in marketing and communications (videos, photography, images).

Business Development Consultant at Sasamat Outdoor Center

Nov 2019 – May 2020

• Collaborated with Sasamat Outdoor Center’s marketing team to develop a feasible three-year business plan to achieve average revenue growth of 20%.
• Conducted secondary and primary market research to identify potential target segments and new lucrative services.
• Established a detailed proposal for the company’s Integrated Marketing Communication Campaign to launch the new outdoor service, utilizing WordPress to design and launch a website that successfully converted visitors into customers.

Sales Associate at Melia Hotel

Dec 2017 – May 2018

• Exceeded average monthly sales goals by 8% by providing excellent customer service and by following the hotel’s KPIs.
• Analyzed sales data to identify growth opportunities and made recommendations for improvements.
• Prepared sales reports and presented findings to the manager.